TSN (Bell Media Inc.) engaged us to build a dynamic rich media site for their annual Play of the Year promotion. The promotion enabled NHL hockey fans to vote on their favorite play of the year. The site featured a visual leader board, integrated video and easy to access content. Here are some of the highlights of the project.

  • 300,000 unique visitors a week
  • 2.4 million page views for the final match-up
  • 30+ player videos to vote and discuss
  • Facebook/Twitter integration so users could discuss directly on the site
  • Highly engaged audience that resulted in 40% returning visitors
  • iPad friendly
  • Creative direction and design by Kevin Airgid
  • Programming and build by freelance programming lead