TSN (Bell Media Inc.) engaged us to build a dynamic rich media site for their annual Play of the Year promotion. The promotion enabled NHL hockey fans to vote on their favorite play of the year. The site featured a visual leader board, integrated video and easy to access content. Here are some of the highlights of the project.
- 300,000 unique visitors a week
- 2.4 million page views for the final match-up
- 30+ player videos to vote and discuss
- Facebook/Twitter integration so users could discuss directly on the site
- Highly engaged audience that resulted in 40% returning visitors
- iPad friendly
- Creative direction and design by Kevin Airgid
- Programming and build by freelance programming lead