NHL Play of the Year Campaign

Partnering with TSN (Bell Media Inc.), we developed a dynamic, feature-rich website for their annual Play of the Year campaign. This interactive platform allowed NHL fans to vote for their favourite play of the season and offered engaging features such as a visual leaderboard, integrated video content, and easy-to-access player information. Here are some key results achieved:

• 300,000 unique visitors per week
• 2.4 million page views for the final matchup
• Over 30 player videos for voting and discussion
• Social media integration fostering direct user engagement
• Highly engaged audience with a 40% return visitor rate

(Skills: Digital & Content Strategy, 3D Animation, 2D Animation)